Spore Shield
    2026
    🛡️ Official Brand Standards

    Brand
    Identity
    Guide

    The definitive reference for all Spore Shield visual, verbal, and digital standards.

    02 — Color System

    The Spore Shield Palette

    Three colors. No exceptions. No red, no purple, no gradients — ever. This palette communicates trust, precision, and premium positioning.

    #113D3C
    Dark Green
    Primary — backgrounds, headers, CTAs, icon wells
    HEX #113D3CRGB 17 · 61 · 60
    #3AB44A
    Light Green
    Accent — CTA buttons, icons, highlights, Green Badge
    HEX #3AB44ARGB 58 · 180 · 74
    #E8F2F0
    Light Background
    Page backgrounds, section fills, card hover states
    HEX #E8F2F0RGB 232 · 242 · 240
    #FFFFFF
    White
    Cards, text on dark, primary reading surfaces
    HEX #FFFFFFRGB 255 · 255 · 255
    03 — Typography

    Satoshi — Our Only Typeface

    Satoshi is used across all weights and all contexts. Modern, legible, and projects confident authority without being corporate.

    H1 Hero
    56–72px · 800 · −0.03em
    Know Your Air.
    H2 Section
    32–40px · 600 · −0.02em
    Third-Party Testing. Zero Conflict.
    Body
    16px · 400 · 1.7 lh
    We test. We don't remediate. No conflict of interest — ever. Your air quality report in 24–48 hours, written in clear language with no jargon.
    Eyebrow Label
    11px · 600 · ALL CAPS · 0.15em
    Our Services
    Button
    14–16px · 500
    Book Your Inspection →
    04 — Voice & Tone

    How We Speak

    Premium but approachable. Ethical to the core. We're the expert in the room — not the salesman.

    🛡️
    Premium but Approachable
    We're the expert, not the salesman. Confident without being cold.
    ⚖️
    Ethical Core
    "I don't do the repair, so I have no incentive to lie to you."
    🤍
    White-Glove
    Fast reports, clean visuals, professional at every touchpoint.
    🤖
    Tech-Forward
    SporeScan AI, SporeScore Quiz — we lead with technology.
    ✅
    Write This
    • "Know what's in your air — before it becomes a problem."
    • "We test. We don't remediate. No conflict of interest."
    • "Your report in 24–48 hours. Clear language, no jargon."
    • "The cost of not testing is always higher than the cost of testing."
    ❌
    Never Write This
    • Fear-mongering ("Mold is hiding in your home right now!")
    • Corporate jargon ("synergistic IAQ solutions")
    • Discounting language ("cheapest mold testing in Michigan!")
    • Any mention of the lab vendor name in public copy
    05 — Brand Rules

    Non-Negotiables

    These rules protect the integrity of the brand. There are no exceptions.

    01
    Never Violate
    Spore Shield Certified™ — Tier 2+ Only
    The Certified™ document and Green Badge are only issued when verified air testing data exists. Never after a Tier 1 Visual Shield inspection.
    02
    Never Violate
    No Public Pricing
    No pricing appears on the website. Commercial and multi-unit quotes use "Contact us." Pricing is communicated in direct consultation only.
    03
    Never Violate
    Lab Vendor — Confidential
    The name of our lab partner is never mentioned in any public-facing copy, marketing, or client-facing documents.
    04
    Never Violate
    No Remediation Imagery
    Never associate Spore Shield with repair or construction photos. We test. We do not remediate. Visuals must reinforce this always.
    05
    Color Rule
    Three Colors Only — No Gradients
    No red, no purple, no gradients. The palette is #113D3C, #3AB44A, and #E8F2F0 only. Do not introduce new colors for any reason.
    06
    Layout Rule
    Section Padding & Card Radius
    All sections use 90px vertical padding. Cards use border-radius: 20px. Icon wells use #113D3C background. These values are locked.
    06 — UI Components

    Building Blocks

    Consistent patterns for all digital touchpoints — website, GHL funnels, and client materials.

    Buttons
    Badges & Tags
    🛡️ Spore Shield Certified™

    ✓ Air TestedTier 2Real Estate
    Spacing Scale
    90px — section
    48px — component
    24px — element
    16px — tight
    8px — micro
    Sample Card
    Real Estate
    Real Estate Mold Inspection
    Protect your closing. Results in 24 hours with a Spore Shield Certified™ document for your folder.
    07 — Digital Properties

    Our Online Presence

    All digital touchpoints must reflect the same brand standard. These are the official channels.

    🌐
    Main Website
    sporeshield.com
    🤖
    SporeScan AI
    sporeshield.com/ai
    📧
    📞
    Phone
    248-955-2269
    📸
    Instagram
    @sporeshield
    💼
    🏘️
    📁
    Brand Assets — Google Drive
    Open Brand Drive Folder →
    Spore Shield LLC — Brand Guide 2026
    Royal Oak, MI · sporeshield.com · 248-955-2269
    Internal Use Only · Version 1.0